In 1996 Swoop, the sideline mascot of the University of Utah was introduced. Swoop is a red tailed hawk and reflects the soaring spirit of our state and school. Previously, the school did not have a sideline mascot for several years and was the only school in the Western Athletic Conference not to have one. The name of the mascot was decided by a campus contest. A local business, Alinco, designed and created all past and current versions of Swoop.
Swoop often represents the University at public events such as parades, media events, charity gatherings etc. Swoop can also be seen cheering the Utes on to victory at most athletic events.